On The Blog

Think of your brand story as a gold thread woven through your messaging, sales and marketing content to build a beautiful connection with your audience. It differentiates you from competitors, creates emotional connections with customers, attracts new clients, increases sales, and drives...

There are over a million words in the English language. But not all words are created equal. Some are simply more special than others. A bit like Beyoncé, Adele and Tay Tay – they outperform those around them. In the content marketing game, we call these power words. They...

How do you prefer to consume your information, words and new ideas? In print or online?

For me, it’s print every time. I love the feel of the pages as they flick through my fingers and the experience that comes with sitting down and getting lost in an article or a story. I’m old...